# Landing page and funnel journey starter

## Contract

- Audience: [one defined audience]
- Promise: [one factual outcome]
- Primary action: [submit / book / purchase / continue]
- Owner: [named person or team]
- Unpublish condition: [risk or failure threshold]

## Step 1 — Landing page

- Message and evidence:
- Primary CTA:
- Required legal/privacy links:

## Step 2 — Form or funnel step

- Fields and purpose:
- Required consent:
- Validation and duplicate behavior:

## Step 3 — Success

- Confirmation shown:
- Next step and expected timing:
- Support route:

## Downstream

- Form response:
- CRM destination and field mapping:
- Optional automation and owner:
- Analytics evidence:

## Test matrix

- Signed-out desktop and mobile
- Required field blank and invalid value
- Valid internal submission
- Duplicate submission and browser refresh
- Back navigation and abandoned step
- Consent declined or opt-out path
- CRM mapping or automation unavailable
- Domain, HTTPS, and redirect behavior
- Successful unpublish or traffic pause