# Plan campaigns, weekly queues, and reusable content

> Group posts into campaigns, fill weekly publishing slots, review AI drafts before they reach Publisher, reuse posts, and import content in bulk.

Canonical: https://help.spacebrain.ai/social-media/plan-and-reuse-content/
Last modified: 2026-09-25T00:00:00.000Z

This guide helps you plan more than one post at a time. You'll group posts into campaigns, fill a weekly schedule from a queue, turn AI suggestions into drafts you review first, reuse your best posts, and import a content plan. It is for people who manage a regular posting schedule.

> **Note — Nothing here publishes on its own**
>
> Campaigns, queues, saved drafts, and imports create or schedule posts only after you choose them. Anything that needs approval still waits in **Approvals**.

## Before you begin [#before-you-begin]

* Connect the accounts you post to in **Social Media → Connections**.
* Know whether your team requires approval. Queues skip drafts whose current version still needs approval.
* Campaign planning, queues, UTM links, ROI, duplicating posts, and CSV imports use **0 credits**. AI tools (**AI Campaign Copilot** and **AI Remix**) show a credit quote first.

## Where to find it [#where-to-find-it]

* **Social Media → Campaigns** opens **Campaign Planner** with three tabs: **Campaigns**, **Evergreen queues**, and **ROI intelligence**.
* **Social Media → Publisher → Saved drafts** opens drafts made by AI tools.
* **Social Media → Content Automation** has **Recipes** and **Bulk publisher**.

## Create a campaign [#create-a-campaign]

1. Open **Social Media → Campaigns** and select **New campaign**.
2. In **Create campaign**, enter a **Campaign name** and pick a **Goal**: **Awareness**, **Engagement**, **Lead generation**, or **Sales**.
3. Add **Labels**, a **Start** and **End** date, and optionally **Budget (USD)** and **Revenue target (USD)**.
4. Select **Create campaign**. You'll see **Campaign created.**

Pick the campaign in a post's **Campaign (optional)** field in Publisher to group it.

**Track links and results:**

* Select **Build UTM** to open **Campaign UTM builder**. Enter the **Destination URL**, select **Generate link**, then **Copy** it into your post.
* Select **Record outcome** to log a **Click**, **Lead**, **Conversion**, or revenue you know came from the campaign.
* The **ROI intelligence** tab compares your recorded budget with recorded outcomes, such as **Return on spend**, **Conversion rate**, and **Cost per lead**. It only uses what you recorded. It does not estimate revenue.

## Build a campaign plan with AI [#build-a-campaign-plan-with-ai]

Under the **AI Campaign Copilot** panel on the Campaigns tab:

1. Choose the **Campaign**, a **Brand Kit** (optional), and the **Channels**.
2. Add **Extra direction (optional)**, such as an offer or proof points.
3. Select **Build campaign with AI**, then **Get credit quote**. Check the **Maximum charge** and select **Confirm and run**. See [how AI credit quotes work](/social-media/research-and-playbooks/#how-ai-credit-quotes-work).
4. Read the **Recommended strategy**, **Creative direction**, and **Measurement plan**.
5. Select **Review saved drafts** to turn the suggestions into posts. See the next section.

Copilot only creates drafts. Nothing is scheduled, approved, or published until you choose it in Publisher.

## Review saved drafts [#review-saved-drafts]

AI tools save their results as drafts, so you can come back later without paying again. To review them:

1. Open **Social Media → Publisher** and select **Saved drafts**, or select **Review saved drafts** in the tool you used.
2. In **Review saved drafts**, select a draft from the list. Its status shows **Choose account**, **Needs media**, **Ready for review**, or **Draft created**.
3. Pick the **Channel account**, then edit the **Draft title** and **Channel caption**. The **Creative brief** describes the image to make.
4. Select **Add saved media** to attach an image or video from your library.
5. Select **Save changes**. You'll see **Draft changes saved.**
6. Tick the drafts you're happy with and select **Create drafts** (the button shows how many, for example **Create 3 drafts**).

**What you should see:** each created item shows **Your Publisher draft now owns subsequent edits, review, and scheduling.** Select **Open draft** to continue in Publisher.

Other useful controls: **Reset to generated copy** puts back the AI's original caption. **View source** and the **Brand Kit** revision show where the draft came from. If you see **Source review required**, one of the sources changed since it was generated. Select **Review sources** to check it.

### Get back an AI result after an interruption [#get-back-an-ai-result-after-an-interruption]

If you close the page or lose connection while an AI action runs, open the same tool again. Select **Check saved status** to collect the result. Spacebrain never starts a second paid run automatically. You are only charged once, and failed provider runs are refunded.

## Fill a week with an evergreen queue [#fill-a-week-with-an-evergreen-queue]

A queue is a set of weekly publishing slots that you fill with approved drafts. Use it for content you post regularly, such as tips or testimonials.

### Create the queue [#create-the-queue]

1. Open **Social Media → Campaigns** and select the **Evergreen queues** tab.
2. Select **New queue**.
3. Enter a **Queue name** and optionally link a **Campaign (optional)**.
4. Choose **Recycling**: **Recycle safely** reuses posts after a waiting period, **Publish once** uses each post a single time.
5. Set **Expire after days** and **Minimum repeat days**.
6. Under **On publishing failure**, choose **Pause and alert me** or **Continue to next post**.
7. Choose the **Publishing timezone**, then add **Weekly publishing slots**. Select **Add a slot** for each day and time.
8. Select **Create queue**.

### Add drafts and plan the week [#add-drafts-and-plan-the-week]

1. On the queue card, select **Add drafts**. In **Add saved drafts**, choose up to 50 drafts and confirm.
2. Select **Review week**. The **Plan the week** window opens.
3. Choose a **Planning window**: **Next 7 days** or **Next 14 days**.
4. Check each row's account, draft version, and time. Rows that can't be scheduled explain why, for example **Current version needs approval** or **Reconnect the publishing account**.
5. Tick the ready drafts (up to 50 per batch) and select **Schedule selected** (the button shows the count).

**What you should see:** scheduled rows show **Scheduled in Publisher**, with **Open scheduled post** and **Open in calendar** links.

Select **Pause queue** to stop using a queue and **Resume queue** to start again.

## Reuse a post [#reuse-a-post]

1. In **Publisher**, or in a post list in **Analytics**, select **Reuse content** on a post.
2. In **Reuse this content**, choose one:
   * **Duplicate · free** copies the post into saved drafts as-is.
   * **AI Remix** writes a new angle. Add a **Direction for the remix**, choose **Draft platforms**, then select **Review AI Remix quote** and confirm.
3. Review the result in **Review saved drafts** before creating Publisher drafts.

## Turn trusted sources into drafts automatically [#turn-trusted-sources-into-drafts-automatically]

1. Open **Social Media → Content Automation** and select **New recipe**.
2. In **Create a content recipe**, add a **Recipe name** and choose a **Source** (an RSS feed or website you've already added).
3. Under **Destination**, pick **Create drafts for review** or **Add drafts to evergreen queue**.
4. Choose **Draft for** (the networks), a **Minimum idea score**, how often to **Run every** (**Hour**, **Day**, or **Week**), and **Posts per run**.
5. Optionally tick **Include the source article link in each draft**.
6. Select **Create draft recipe**. It starts paused. Select **Activate** when you're ready, or **Run now** to test it.

Video-first networks stay manual, so recipes never publish without the video they need.

## Import a content plan from CSV [#import-a-content-plan-from-csv]

1. Open **Social Media → Content Automation** and select the **Bulk publisher** tab.
2. Under **Import a content plan**, download the **Template** or select **Choose CSV**.
3. Fill one row per post. Required columns are `content` and `account_ids`. Optional columns are `title`, `campaign`, `labels`, `scheduled_for`, and `timezone`. Copy account IDs from **Connected account IDs** and separate several with `|`.
4. Optionally pick an **Optional evergreen queue**, or leave **Create drafts only**.
5. Check the validation results, then select **Import** (the button shows the number of posts).

Limits: up to 200 posts per file. `scheduled_for` must be an ISO date and time, for example `2026-10-05T09:00:00`. Rows without a `timezone` use UTC. Imports use no credits.

```csv
title,content,campaign,labels,account_ids,scheduled_for,timezone
Monday tip,"Three ways to save time this week",Tips,tips|weekly,ACCOUNT_ID,2026-10-05T09:00:00,Europe/London
```

Start with two test rows before importing a full plan.

## If something goes wrong [#if-something-goes-wrong]

| What you see                                            | What to do                                                                                 |
| ------------------------------------------------------- | ------------------------------------------------------------------------------------------ |
| **Current version needs approval** in Plan the week     | Approve the latest version in **Approvals**, then select **Refresh preview**.              |
| **Protected by the repeat cooldown**                    | The post ran recently. Wait for **Minimum repeat days** to pass, or add a different draft. |
| **This queue already has a post at that time**          | Add another slot or pick a different draft.                                                |
| **Brand rules changed. Review the source draft again.** | Your Brand Kit changed. Select **Review source draft**, fix it, and try again.             |
| **Refresh this preview before scheduling.**             | Something changed while the window was open. Select **Refresh preview**.                   |
| **CSV imports support up to 200 posts.**                | Split the file into smaller files.                                                         |
| **Row 3: scheduled\_for must be an ISO date and time.** | Fix the date on that row, for example `2026-10-05T09:00:00`.                               |

## FAQ [#faq]

### Do queues publish drafts that haven't been approved? [#do-queues-publish-drafts-that-havent-been-approved]

No. A draft whose current version needs approval is blocked until it's approved.

### Will I be charged twice if I recover an AI result? [#will-i-be-charged-twice-if-i-recover-an-ai-result]

No. Recovery collects the saved result. It never starts a new paid run.

### Is the ROI tab my real revenue? [#is-the-roi-tab-my-real-revenue]

It only shows the budget and outcomes you recorded. Treat it as a guide, not accounting.

## Next step [#next-step]

Create drafts from your own knowledge with [Research and playbooks](/social-media/research-and-playbooks/).