Templates and deliverability

Create a template

Open Email → Templates and choose New template. Give it a recognizable internal name. Build the subject and body with the editor, add brand elements and links, then save and preview.

Personalization rules

Insert variables using the editor controls when possible. Test with a record that has every value and one that is missing optional values. Write a fallback where supported or restructure the sentence so an empty field cannot produce broken or embarrassing content.

Never put sensitive fields into a template merely because they are available. Preview the actual rendered content for the intended audience.

Content checklist

• Sender and reply-to identity match the business and purpose.
• Subject accurately represents the message.
• The first screen explains why the recipient is being contacted.
• Links use the correct public domain and work in a private browser.
• Images have useful alternative text and do not carry essential meaning alone.
• The layout works on a narrow mobile screen.
• Required identity, address, preference, and unsubscribe information is present.
• No placeholder or test destination remains.

Deliverability foundations

Deliverability depends on permission, list quality, sender authentication, complaint rate, content, and sending pattern. Configure SPF, DKIM, DMARC, and provider requirements for the sending domain outside Spacebrain as needed. Start with expected recipients and gradual volume; do not use purchased or scraped lists.

Spacebrain status can show whether an action was accepted or failed, while the provider may supply deeper delivery, bounce, or complaint detail. Treat opens as approximate because privacy protections and image loading affect them.

Update templates safely

Identify sequences, workflows, and campaigns that reference the template. Determine whether scheduled messages use the saved version or a copy captured at scheduling time. Send a new internal test after material content, link, sender, or variable changes.